Athlete Equity

Sponsorship valuation for the modern roster.

Quantify athlete commercial value across performance, audience, and brand alignment. Built for agencies, brands, and rights-holders making eight-figure decisions.

Start free with Athlete EquitySee pricing

How it works

The exact thing your team is trying to call.

Forward 12-month sponsorship-equivalent value per athlete, partitioned by category fit and market.

  • Performance-adjusted commercial valuation
  • Audience composition by age, geography, and category interest
  • Off-field reputation tracking with controversy flags
  • NIL and endorsement comparable benchmarks
  • Team-context and trade-impact simulation

Signal sources

What feeds the athlete equity model.

  • 01League performance feeds and advanced metrics
  • 02Instagram and TikTok engagement panels
  • 03News RSS sports coverage
  • 04Google Trends athlete-level search
  • 05Public endorsement deal registries
  • 06X fan-base sentiment samples
Sample entities tracked:NBA Forward #14EPL Striker #9NFL Quarterback #7

Use cases

What teams actually do with Athlete Equity.

  • Greenlight reviews for athlete equity

    Run scoring on a portfolio of candidates and surface the ones whose athlete equity signals diverge most from their internal narrative.

  • Continuous monitoring

    Subscribe via webhook and receive a payload only when the score crosses a threshold you defined. No dashboards required.

  • Cross-vertical analysis

    Pull the same entity into other verticals to see whether the signals agree or disagree. Disagreement is often where the alpha is.

  • Backtesting before commitment

    Score the last 24 months of decisions against the model and compare hit rates. The calibration_bucket field tells you how much to trust the model in the bands you care about.

API

Calibrated, explainable, ready for production.

Every prediction ships with a confidence interval, the top feature drivers explaining the score, and the five nearest historical analogs the model leaned on.

Available via REST and a typed TypeScript SDK.

See full API reference
GET /v1/predictions/athlete-equity/{entityId}
{
  "entityId": "ath_44b21",
  "equityUSD12m": 14200000,
  "ci95": [
    11800000,
    16600000
  ],
  "categoryFit": {
    "apparel": 0.88,
    "beverage": 0.62,
    "finance": 0.41,
    "gaming": 0.74
  },
  "drivers": [
    {
      "feature": "performance_rating_z",
      "contribution": 0.09
    },
    {
      "feature": "social_engagement_rate",
      "contribution": 0.07
    },
    {
      "feature": "team_market_size",
      "contribution": 0.05
    },
    {
      "feature": "controversy_index",
      "contribution": -0.04
    },
    {
      "feature": "playoff_visibility_proj",
      "contribution": 0.03
    }
  ],
  "analogs": [
    "ath_91d40",
    "ath_2c81e",
    "ath_77b09",
    "ath_4f3a1",
    "ath_0e220"
  ]
}

Compared to

How Athlete Equity differs from what is already out there.

VendorHow SignalGrid is different
Two CirclesForward equity valuation in dollars, not only reach metrics.
HookitPerformance-adjusted projections, not only social media reach.
Nielsen SportsContinuous public-signal model, not panel-driven retrospective reports.

Try Athlete Equity on your own entities.

Start free during the public beta. We will pre-select athlete equity for you on signup.

Start freeTalk to us

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