Crisis Radar

Catch a crisis at hour two, not hour seventy-two.

Detect emerging controversies before they hit the trade press. Monitor every brand, talent, and entity that matters and surface only what is actually breaking out.

How it works

The exact thing your team is trying to call.

Probability a controversy reaches mainstream media within 72 hours, with severity tier and recommended posture per archetype.

  • 72-hour breakout probability per emerging story
  • Severity tiers calibrated to historical reputation impact
  • Stakeholder map showing who is amplifying the story
  • Recommended posture against a library of crisis archetypes
  • Continuous monitoring with no per-query rate limits

Signal sources

What feeds the crisis radar model.

  • 01X firehose-grade sampling on tracked entities
  • 02Reddit cross-subreddit propagation tracking
  • 03News RSS across 1,200 outlets
  • 04TikTok and YouTube comment-stream sampling
  • 05Wikipedia edit and pageview velocity
Sample entities tracked:Fortune 100 CPG BrandTop-Tier TalentPro Sports Franchise

Use cases

What teams actually do with Crisis Radar.

  • Greenlight reviews for crisis radar

    Run scoring on a portfolio of candidates and surface the ones whose crisis radar signals diverge most from their internal narrative.

  • Continuous monitoring

    Subscribe via webhook and receive a payload only when the score crosses a threshold you defined. No dashboards required.

  • Cross-vertical analysis

    Pull the same entity into other verticals to see whether the signals agree or disagree. Disagreement is often where the alpha is.

  • Backtesting before commitment

    Score the last 24 months of decisions against the model and compare hit rates. The calibration_bucket field tells you how much to trust the model in the bands you care about.

API

Calibrated, explainable, ready for production.

Every prediction ships with a confidence interval, the top feature drivers explaining the score, and the five nearest historical analogs the model leaned on.

Available via REST and a typed TypeScript SDK.

See full API reference
GET /v1/predictions/crisis-radar/{entityId}
{
  "entityId": "ent_brand_22",
  "pBreakout72h": 0.71,
  "severity": "tier_2",
  "ci95": [
    0.58,
    0.84
  ],
  "drivers": [
    {
      "feature": "cross_platform_propagation",
      "contribution": 0.13
    },
    {
      "feature": "verified_amplifier_count",
      "contribution": 0.09
    },
    {
      "feature": "topic_volatility_index",
      "contribution": 0.06
    },
    {
      "feature": "rebuttal_signal_density",
      "contribution": -0.04
    },
    {
      "feature": "weekend_decay_factor",
      "contribution": -0.02
    }
  ],
  "analogs": [
    "crisis_91a8",
    "crisis_2d31",
    "crisis_77ce",
    "crisis_0411",
    "crisis_b98a"
  ]
}

Compared to

How Crisis Radar differs from what is already out there.

VendorHow SignalGrid is different
BrandwatchCalibrated 72-hour breakout probability, not raw mention dashboards.
MeltwaterSeverity tiers grounded in historical reputation impact.
TalkwalkerRecommended posture per crisis archetype, not only volume alerts.

Try Crisis Radar on your own entities.

Start free during the public beta. We will pre-select crisis radar for you on signup.

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